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包裝紙盒的意象圖形表現形式

From:Buke printing factory of China步殼印刷包裝廠 | Author:China Bukeprinting factorybook0755 | Published time: 2020-07-19 | 2090 Views | Share:
​包裝紙盒的意象圖形:是主觀意識對客觀物象進行再加工、再創造的視覺圖形,是客觀與主觀相結合的產物,是用來反映主觀情感的特殊視覺圖形語言。
包裝紙盒的意象圖形表現形式

包裝紙盒的意象圖形:是主觀意識對客觀物象進行再加工、再創造的視覺圖形,是客觀與主觀相結合的產物,是用來反映主觀情感的特殊視覺圖形語言。

主要以寫意、寓意的形式構成圖形。意象圖形有形無象,講究意境,不受客觀自然物象形態和色彩的局限,採用比喻、象徵、諧音、誇張、變形等方法,給人以賞心悅目的感受,設計師可以借助隱意的設計因素組成包裝的視覺圖形,也就是說,可依靠意象圖形來烘托包裝的感染力,以促使消費者的心理聯想,牽動人的感情從而激發購買欲望。

意象圖形為廣大人民所喜聞樂見,不僅反映了民眾的觀念,也體現了人們對美好生活的嚮往與追求。傳統吉祥圖案中的龍鳳、祥雲、牡丹、松樹鶴、蝙蝠等等紋樣,具有深刻的文化內涵,寄托著人們獨特的審美心理和醇厚的文化意蘊。有圖必有意,有意必吉祥。所以從時代性的審美角度出發有所取捨,有所變化,更有所創新,才能設計出充滿吉祥寓意、奇趣盎然、極具視覺誘惑力的優秀作品。

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