Design of Word Spacing and Line Spacing in Print Album Design

After solving the problem of Chinese character arrangement in the design of advertising company's print album, the designer has determined the font and font size, the next problem to be solved is the font spacing and line spacing. In the design process, many designers will ignore the design of font spacing and line spacing, and think that it is automatically formed by the system. No design is needed, just a little adjustment can be made. The idea of making a big mistake is deeply rooted.

Why do we need to redesign font and line spacing instead of adjusting them? Because there is a deep knowledge inside. Just like a complex and ever-changing array of Eight Trigrams in ancient China. Different font spacing and line spacing settings in album design can produce completely different visual styles, which can be said to be design rather than simple adjustments.

Many designers directly use computer default font and line spacing when typesetting, completely ignoring the design of font and line spacing, resulting in unsatisfactory results. Each Chinese character occupying the same space is a square character, which can appear stiff, rigid, and rough in arrangement. Therefore, adjusting the spacing and line spacing can solve this problem.

The font structure determines the font spacing of the printed album, as different fonts occupy different spaces. For example, regular script with a free and flexible structure has a small occupancy of characters. If the font spacing is too wide, the visual effect will be scattered and reading will be more difficult. Black and Song typefaces have high utilization of space on all sides. The character is full. The space between characters should be larger to make readers feel comfortable.

The spacing design of advertising company printed brochures best reflects the temperament of the text. In general, the line spacing of Chinese characters must be greater than the word spacing, and the line spacing must be greater than 50% of the word spacing in order to have the feeling of "line".

Generally speaking, in the design of printed brochures, advertising companies should strictly adhere to traditional font spacing and line spacing, but at the same time, they should also rebel against breakthroughs, have flexibility and appeal. At the beginning, beginners should try more and gradually experience mystery. But don't be picky, because you have lost the readability of the album.