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BuKePrinting >> 什麽是廣告目標受眾

什麽是廣告目標受眾

From:Buke printing factory of China | Author:China Bukeprinting factorybook0755 | Published time: 2020-08-15 | 887 Views | 🔊 Click to read aloud ❚❚ ▶ | Share:
廣告目標受眾是指廣告傳播對象,即廣告信息的接收者。廣告的接收者會很多,但是不會都是產品的消費者。廣告的目標受眾就是指選擇一類或幾類消費者,有針對性地進行廣告傳播,促進其購買該企業的產品的人群。

什麽是廣告目標受眾

廣告目標受眾是指廣告傳播對象,即廣告信息的接收者。

廣告的接收者會很多,但是不會都是產品的消費者。

什麽是廣告目標受眾

廣告的目標受眾就是指選擇一類或幾類消費者,有針對性地進行廣告傳播,促進其購買該企業的產品的人群。

也就是既能接收到廣告信息又能在廣告信息的帶動下產生購買動機的這部分消費者為廣告目標市場。

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