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平面設計的14種手法(10)懸念安排法

From:Buke printing factory of China | Author:China Bukeprinting factorybook0755 | Published time: 2020-10-23 | 767 Views | 🔊 Click to read aloud ❚❚ | Share:
平面設計的14種手法(10)懸念安排法

平面設計的14種手法(10懸念安排法

在表現手法上故弄玄虛,佈下疑陣,使人對廣告畫面乍看不解題意,造成一種猜疑和緊張的心理狀態,在觀眾的心理上掀起層層波瀾誇張的效果,驅動消費者的好奇心和強烈舉動,開啟積極的思維聯想,引起觀眾進一步探明廣告題意之所在強烈願望,然後通過廣告標題或正文把廣告的主題點明出來,使懸念得以解除給人留下難忘的心理感受。

懸念手法有相當高的藝術價值
,它首先能加深矛盾沖突吸引觀眾的興趣和註意力,造成一種強烈的感受,產生引人入勝的藝術效果。

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平面設計的14種手法(10)懸念安排法
平面設計的14種手法(10)懸念安排法

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