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BuKe factory >> Design >> 平面設計特點(四)創造性

平面設計特點(四)創造性

From:Buke printing factory of China | Author:China Bukeprinting factorybook0755 | Published time: 2020-10-23 | 373 Views | 🔊 Click to read aloud ❚❚ ▶ | Share:
平面設計特點(四)創造性

平面設計特點(四)創造性

設計不是模仿,設計的本質是創新。創新包含了很多方面的內容,簡單地說,所謂創新性,是指對過去經驗和知識的分解組合,使之實現新的功用艾倫·弗萊徹是以設計為基礎來探索意念的創造,因此十分強調設計意念的重要性,他說:“在設計中除了意念,其他所要做的就只不過是設色塗抹罷了。”

當談到設計的創造性時,馬克思說過:“蜘蛛的活動與織工的活動相似蜜蜂建築蜂房的本領使人間的許多建築師慚愧,但是,最蹩腳的建築師從開始就比最靈巧的蜜蜂高明的地方,是他在用蜂蠟建築蜂房以前,已經在自己的頭腦中把它建成了。”


馬克思的這段話說明瞭低等動物的活動是本能活動,而人類的實踐活動是有意識的活動,而且這種意識具有目的性、計劃性、自覺能動性和創造性。

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平面設計特點(四)創造性
平面設計特點(四)創造性

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