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BuKePrinting >> Bookprinting >> 標志設計原則（四）功用性原則

標志設計原則（四）功用性原則

From:Buke printing factory of China | Author:China Bukeprinting factorybook0755 | Published time: 2020-09-30 | 449 Views | 🔊 Click to read aloud ❚❚ ▶ | Share:
標志的本質在於準確地反映標志訴求者想要在標志中傳遞的信息,並能有效地將這些信息傳遞給標志受眾。因此,具有美感形象的標志除了給人以觀賞價值更應該是其自身給企業或者部門所帶來的實用價值,即有效而準確地傳遞相關信息。

標志設計原則（四）功用性原則

標志的本質在於準確地反映標志訴求者想要在標志中傳遞的信息,並能有效地將這些信息傳遞給標志受眾。因此,具有美感形象的標志除了給人以觀賞價值更應該是其自身給企業或者部門所帶來的實用價值,即有效而準確地傳遞相關信息。

標志分類不同,其功能也各異,一般情況下我們可將標志分為公共場所標志交通標志、安全標志、操作標志等,此外還有為國家、地區、城市、民族、家族專用的旗徽等標志,為社會團體、企業、公益活動專用的會徽、會標、廠標、社標等,為某種商業產品專用的商標,為集體或個人所屬物品專用的圖章、簽名、花押、落款、烙印等,這些標志在人類公共活動中都各自起著不可替代的獨特作用

標志設計原則（四）功用性原則
標志設計原則（四）功用性原則

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