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BuKePrinting >> Bookprinting >> 書籍印刷需要瞭解色彩所代表的個性情感

書籍印刷需要瞭解色彩所代表的個性情感

From:Buke printing factory of China | Author:China Bukeprinting factorybook0755 | Published time: 2020-09-01 | 575 Views | Share:
色彩就好像人的性格,具有自身特定的情感特徵,對每種色彩所代表的情感特徵進行充分瞭解,是對其進行合理運用的前提條件。

書籍印刷需要瞭解色彩所代表的個性情感

色彩就好像人的性格,具有自身特定的情感特徵,對每種色彩所代表的情感特徵進行充分瞭解,是對其進行合理運用的前提條件。

比如紅色在我國的傳統文化中,代表著吉祥、喜慶、熱情,具有強烈的註目性和極高的視覺沖擊力,可以快速刺激到讀者的感官體驗;而黃色具有鮮亮的特徵,它代表著活力、朝氣、權威與輝煌,具有積極的情緒觸動能力;藍色可以說是相對溫和的色彩,看到了藍色,會讓人直覺聯想到大海與藍天,藍色代表著自信、和諧與永恆,但有時也會讓人產生憂鬱的小情緒;綠色是大自然生機勃勃的象徵,是生命的執著代表,看到了綠色就看到了希望,看到了大自然的氣息。

總之每一種顏色都有其自身的語言特徵,都代表著一種思緒。設計師在運用色彩時,首先要考慮色彩語言與書籍主題的適應性,以及與書籍內容的搭配度。在對色彩的情感指向有了明確的認識後,才能設計出令書籍品味提升,令讀者印象深刻的書籍裝幀設計作品來。

書籍印刷需要瞭解色彩所代表的個性情感
書籍印刷需要瞭解色彩所代表的個性情感

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