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BuKePrinting >> knowledge >> 包裝廠家分析視錯覺包裝設計的概念

包裝廠家分析視錯覺包裝設計的概念

From:Buke printing factory of China | Author:China Bukeprinting factorybook0755 | Published time: 2020-08-30 | 869 Views | Share:
生活中,我們常說:耳聽為虛,眼見為實。然而,心理學研究卻表明:眼睛也常常會欺騙我們,親眼所見的並非都是事物的本質或真相。這種奇特的現象,心理學稱之為視錯覺。

包裝廠家分析視錯覺包裝設計的概念

生活中,我們常說:耳聽為虛,眼見為實。然而,心理學研究卻表明:眼睛也常常會欺騙我們,親眼所見的並非都是事物的本質或真相。這種奇特的現象,心理學稱之為視錯覺。


視錯覺就是當人觀察物體時,基於經驗主義或不當的參照形成的錯誤的判斷和感知,是指觀察者在客觀因素乾擾下或者自身的心理因素支配下,對圖形產生與客觀事實不相符的錯誤的感覺。


伴隨著經濟的快速發展,人們的消費水平不斷提高,消費心理發生較大的變化,對產品的包裝提出了更高的要求,包裝設計不僅僅是保護商品、方便運輸等功能,更加註重包裝的附加值,充分體現出了新時期人們的消費新動向


因此,設計師需要尋找新的設計語言,來提升包裝設計新形象。視錯覺作為種新的視覺表現形式,在包裝設計中科學合理使用,能夠吸引消費者的眼球使包裝設計變得更加豐富多彩,提升品牌形象,增強品牌竟爭力。

包裝廠家分析視錯覺包裝設計的概念
包裝廠家分析視錯覺包裝設計的概念

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