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BuKe factory >> 畫冊印刷印刷色彩的科學性

畫冊印刷印刷色彩的科學性

From:Buke printing factory of China | Author:China Bukeprinting factorybook0755 | Published time: 2020-08-26 | 521 Views | 🔊 Click to read aloud ❚❚ ▶ | Share:
隨著科學的發展,人們對色彩的研究已包括色彩物理、色彩生理、色彩心理等多種領域。色彩的心理作用表現在人對色彩有冷暖、輕重、軟硬、進退、興奮與寧靜、歡樂與憂愁等感覺。將這些色彩對人的生理和心理作用運用到書籍封面設計中去,是今後著重研究的方向。

畫冊印刷印刷色彩的科學性

隨著科學的發展,人們對色彩的研究已包括色彩物理、色彩生理、色彩心理等多種領域。色彩的心理作用表現在人對色彩有冷暖、輕重、軟硬、進退、興奮與寧靜、歡樂與憂愁等感覺。將這些色彩對人的生理和心理作用運用到書籍封面設計中去,是今後著重研究的方向。

當然,色彩的心理作用及聯想會因國度、民族、年齡、性別的不同,及社會制度、氣候條件、文化素養、宗教信仰、風俗慣和職業等差異,產生不同的心理反應。設計者也只有瞭解讀者對象,“投其所好”才能使色彩設計具有生命力。


此外,應註意色彩的心理作用和書籍作為商品性能的關系是復雜的,並非一成不變,色彩的心理和象徵性也不是絕對的,隨著時代的發展,人們對色彩的好惡也會有變化。書籍封面設計的色彩表現涉及到多學科的綜合課題,設計者只有在不斷的摸索中,才能使書籍封面設計的色彩語言更準確,更具科學性。

畫冊印刷印刷色彩的科學性
畫冊印刷印刷色彩的科學性

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