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BuKe factory >> 設計印刷方案如何退競爭對手調查

設計印刷方案如何退競爭對手調查

From:Buke printing factory of China | Author:China Bukeprinting factorybook0755 | Published time: 2020-08-21 | 958 Views | 🔊 Click to read aloud ❚❚ ▶ | Share:
商品銷售的重要壓力來自同類商品的競爭,瞭解市場上同類商品的包裝狀況,改變涉及策略,加大競爭砝碼,有助於擴大產品的市場占有率。

設計印刷方案如何退競爭對手調查

商品銷售的重要壓力來自同類商品的競爭,瞭解市場上同類商品的包裝狀況,改變涉及策略,加大競爭砝碼,有助於擴大產品的市場占有率。


(1)瞭解目前包裝市場狀況:
根據目前現有包裝的市場狀況,瞭解占有市場最多的包裝樣式、表現手法與表現風格與設計傾向,瞭解消費者喜好的造型、圖形、色彩、文字的創新設計等。


(2)瞭解競爭商品的包裝狀況:
原材料的品質、價格、輸送方便程度、商品外觀特質、利潤比較,產品在品質上的差異、市場占有率,包裝的容量和優劣,產品的信譽和消費習慣等。

設計印刷方案如何退競爭對手調查
設計印刷方案如何退競爭對手調查


(3)針對競爭企業的調查:
競爭廠商的數量;競爭商品的市場占有率;占有率的成因;廣告及銷售計劃特徵;商品本身、制造方法、包裝的優劣;地理、原料、創業時間等各項有利的點;由競爭廠商的零售點數,看各市場間的勢力關系等。


(4)銷售方式及銷售時間:
銷售的環境,降低銷售費用的種種辦法,促進消費和獎勵消費的辦法,銷售單位數量的適當程度。

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