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BuKe factory >> Design >> 設計公司品牌構成要素(四)品牌聯想度

設計公司品牌構成要素(四)品牌聯想度

From:Buke printing factory of China | Author:China Bukeprinting factorybook0755 | Published time: 2020-11-18 | 685 Views | 🔊 Click to read aloud ❚❚ ▶ | Share:
設計公司品牌構成要素(四)品牌聯想度

設計公司品牌構成要素(四)品牌聯想度

品牌聯想源自品牌的定位、營銷和傳播行為。當提到某一品牌時,消費者便能產生相應的聯想。例如,可口可樂以經典、暢快和熱情的形象演化為人們心中美國文化的象徵。此外,品牌聯想的價值還體現在為消費者提供更多購買的理由,並為產品的多樣化發展創造便利。


設計公司品牌構成要素(四)品牌聯想度
設計公司品牌構成要素(四)品牌聯想度

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