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平面設計的14種手法(5)以小見大

From:Buke printing factory of China | Author:China Bukeprinting factorybook0755 | Published time: 2020-10-23 | 622 Views | 🔊 Click to read aloud ❚❚ | Share:
平面設計的14種手法(5)以小見大

平面設計的14種手法(5以小見大

在廣告設計中對立體形象進行強調、取捨、濃縮,以獨到的想象抓住一點或一個局部加以集中描寫或延伸放大,以更充分地表達主題思想。這種藝術處理以一點觀全面,以小見大,從不全到全的表現手法,給設計者帶來了很大的靈活性和無限的表現力,同時為接受者提供了廣闊的想象空間,獲得生動的情趣和豐富的聯想。

以小見大中的“小”,是廣告畫面描寫的焦點和視覺興趣中心,它既是廣告創意的濃縮和生發,也是設計者匠心獨具的安排,因而它已不是一般意義的“小”,而是小中寓大,以小勝大的高度提煉的產物,是簡潔的刻意追求

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平面設計的14種手法(5)以小見大
平面設計的14種手法(5以小見大

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