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平面設計的14種手法(4)合理誇張法

From:Buke printing factory of China | Author:China Bukeprinting factorybook0755 | Published time: 2020-10-23 | 597 Views | 🔊 Click to read aloud ❚❚ | Share:
平面設計的14種手法(4)合理誇張法

平面設計的14種手法(4合理誇張法


借助想象,對廣告作品中所宣傳的對象的品質或特性的某個方面進行相當明顯的過分誇大,以加深或擴大這些特徵的認識。文學家高爾基指出:“誇張是創作的基本原則。”通過這種手法能更鮮明地強調或揭示事物的實質,加強作品的藝術效果。

誇張是一般中求新奇變化,通過虛構把對象的特點和個性中美的方面進行誇大
賦予人們一種新奇與變化的情趣。按其表現的特徵,誇張可以分為形態誇張和神情誇張兩種類型,前者為表象性的處理品,後者則為含蓄性的情態處理品。通過誇張手法的運用,為廣告的藝術美註入了濃鬱的感情色彩,使產品的特徵性鮮明、突出動人

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平面設計的14種手法(4)合理誇張法
平面設計的14種手法(4)合理誇張法

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