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平面設計的14種手法(2)突出特徵法

From:Buke printing factory of China | Author:China Bukeprinting factorybook0755 | Published time: 2020-10-23 | 412 Views | 🔊 Click to read aloud ❚❚ | Share:
平面設計的14種手法(2)突出特徵法

平面設計的14種手法(2突出特徵法


運用各種方式抓住和強調產品或主題本身與眾不同的特徵,並把它鮮明地表現出來,將這些特徵置於廣告畫面的主要視覺部位或加以烘托處理,使觀眾在接觸言辭畫面的瞬間即很快感受到,對其產生註意和發生視覺興趣,達到刺激購買欲望的促銷目的。

在廣告表現中,這些應著力加以突出和渲染的特徵,一般由富於個性產
品形象與眾不同的特殊能力、廠商的企業標志和產品的商標等要素來決定。突出特徵的手法也是我們常見的運用得十分普遍的表現手法,是突出廣告主題的重要手法之一,有著不可忽略的表現價值。

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平面設計的14種手法(2)突出特徵法
平面設計的14種手法(2)突出特徵法

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