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BuKe factory >> Design >> 平面設計的14種手法（1）直接展示法

平面設計的14種手法（1）直接展示法

From:Buke printing factory of China | Author:China Bukeprinting factorybook0755 | Published time: 2020-10-23 | 567 Views | 🔊 Click to read aloud ❚❚ ▶ | Share:
平面設計的14種手法（1）直接展示法

平面設計的14種手法（1）直接展示法

這是一種最常見的運用十分廣泛的表現手法。它將某產品或主題直接如實地展示在廣告版面上,充分運用攝影或繪畫等技巧的寫實表現能力。細臻刻劃和著力渲染產品的質感、形態和功能用途,將產品精美的質地引人入勝地呈現出來,給人以逼真的現實感,使消費者對所宣傳的產品產生一種親切感和信任感

這種手法由於直接將產品推向消費者面前,所以要十分註意畫面上產品的組合和展示角度,應著力突出產品的品牌和產品本身最容易打動人心的部位,運用色光和背景進行烘托,使產品置身於一個具有感染力的空間,這樣才能增強廣告畫面的視覺沖擊力。

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平面設計的14種手法（1）直接展示法
平面設計的14種手法（1）直接展示法

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