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BuKePrinting >> process >> 新媒體廣告宣傳的現狀分析

新媒體廣告宣傳的現狀分析

From:Buke printing factory of China | Author:China Bukeprinting factorybook0755 | Published time: 2020-10-04 | 398 Views | Share:
新媒體廣告宣傳的現狀分析

新媒體廣告宣傳的現狀分析

1.廣告新媒體現狀

媒體的經濟命脈是廣告,新媒體廣告發布的多樣化和覆蓋率,得到廣告主的青睞,這樣就使傳統媒體的生存基礎——廣告市場遭受較大的影響。根據摩根士丹利的分析預測,目前在國內,新媒體市值超過600億,未來五年國內的新媒體將以平均每年15%左右的用戶增長率、30%以上的收益增長率發展。新媒體廣告已經開始改變著人類生活形態與行為方式,城市受眾廣告的獲知途徑已經悄然轉變,新媒體廣告蘊含著巨大的投資價值



2.新媒體廣告受眾接觸分析

中國傳媒大學新媒體研究院院長趙子忠認為:新媒體領域聚集了大量新興註意力資源。以網際網絡為例,網際網絡受眾的主要年齡段為18至35歲,移動媒體增值業務的使用者也主要集中於年輕受眾群體,年輕化受眾代表著將來的社會主流話語權,對這些受眾的註意力資源的掌握,是新媒體擁有的重要社會資產。雖然發生了上述變化和調整,這些重新聚集的社會資產依然需要通過貨幣化來體現其價值。

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新媒體廣告宣傳的現狀分析
新媒體廣告宣傳的現狀分析

 

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