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BuKePrinting >> Bookprinting >> 標志設計原則（九）凝練原則

標志設計原則（九）凝練原則

From:Buke printing factory of China | Author:China Bukeprinting factorybook0755 | Published time: 2020-09-30 | 439 Views | 🔊 Click to read aloud ❚❚ ▶ | Share:
構圖緊湊、圖形簡練是標志藝術必須遵循的結構美原則,也是標志設計的識別性特徵和適應性特徵所要求的。由於標志作品經常使用於各種文件、宣傳品、廣告等視覺傳媒之中,因此,簡潔、凝練的視覺特徵才能使其具備可識別性和適應性。

標志設計原則（九）凝練原則

構圖緊湊、圖形簡練是標志藝術必須遵循的結構美原則,也是標志設計的識別性特徵和適應性特徵所要求的。由於標志作品經常使用於各種文件、宣傳品、廣告等視覺傳媒之中,因此,簡潔、凝練的視覺特徵才能使其具備可識別性和適應性。

同時,簡潔、凝練的視覺效果還有助於標志作品顯現出自身獨立而完整的符號美。凝練不是簡單,凝練的結構美只有經過精到的藝術提煉和概括才能獲得。例如,某城市農業識別系統表現某城市的地理環境特色,一對和諧的鳥與花葉融為一體,體現一種生態平衡與保育成果,表現此組織與社會大眾之間的互動與溝通,呈現青山綠水、鳥語花香、萬物普育、四季豐收的情境,表達了信息傳播在農業生產、市民生活、環境生態上積極進展和融合的願望。

標志設計原則（九）凝練原則
標志設計原則（九）凝練原則

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