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標志設計的特點(三)藝術性與持久性

From:Buke printing factory of China | Author:China Bukeprinting factorybook0755 | Published time: 2020-09-30 | 531 Views | Share:
標志設計的特點(三)藝術性與持久性

標志設計的特點()藝術性與持久性

1.藝術性特點

標志是經過設計師進行設計的非自然標志。既如此,標志在具備實用功能的同時,又切合美學原理給人的視覺帶來藝術性的審美愉悅,也就不足為奇了。更何況,標志設計的高度藝術化,原本就是文明不斷進步、歷史不斷向前發展的需要,是人們日益提高的審美心理和文化素養的迫切需要。

2.持久性特點

標志不同於宣傳品或者廣告等,不需要時常更新,而是力求穩定和長期使用。比如一個國家的國徽標志,歷經千秋萬代仍繼續沿用。


標志設計的特點(三)藝術性與持久性
標志設計的特點()藝術性與持久性


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