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BuKePrinting >> Bookprinting >> 圖形表現為主的標志設計分析

圖形表現為主的標志設計分析

From:Buke printing factory of China | Author:China Bukeprinting factorybook0755 | Published time: 2020-09-30 | 538 Views | Share:
圖形化的標志在傳播過程中,以其形象性、生動性、獨特性和便於記憶的可靠性等優勢,是標志設計中的主要表現形式。圖形表現的主要形式如下

圖形表現為主的標志設計分析

圖形化的標志在傳播過程中,以其形象性、生動性、獨特性和便於記憶的可靠性等優勢,是標志設計中的主要表現形式。圖形表現的主要形式如下

1.具象圖形的表現

具象圖形是指存在於自然、生活中,具有一定固有形態的圖形。設計過程中,在主觀感受不脫離原形的基礎上,進行概括、簡化、取捨、誇張、提取、加工等形式突出與誇張其本質特徵,使其成為形象更加典型化的圖形。此類圖形源於生活,卻又高於生活;忠於事實,卻又誇大特徵。這種形式具有易於識別與易於理解的特點。



2.抽象圖形的表現

抽象圖形是指不具有明顯的自然形態,而是以幾何或是偶然形的方式表現,通過形象的暗示，使觀者浮想聯翩,擴大其想象空間。此種表現手法使標志具有一定的誘導性,在表達設計理念與訴求主題的同時,能夠引起人們情感上的廣泛共鳴。

圖形表現為主的標志設計分析
圖形表現為主的標志設計分析

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