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BuKePrinting >> Design >> 讀圖時代的書籍印刷

讀圖時代的書籍印刷

From:Buke printing factory of China | Author:China Bukeprinting factorybook0755 | Published time: 2020-09-10 | 397 Views | Share:
現如今,多元化媒介繁榮發展,文本內容日益呈現出視覺化、數字化特徵。而且這些視覺文體和超文本形態在多媒體和數字技術的作用下迅速發展,不僅豐富著受眾群體的閱讀形式,更是改變了許多人的閱讀習慣。

讀圖時代的書籍印刷

現如今,多元化媒介繁榮發展,文本內容日益呈現出視覺化、數字化特徵。而且這些視覺文體和超文本形態在多媒體和數字技術的作用下迅速發展,不僅豐富著受眾群體的閱讀形式,更是改變了許多人的閱讀習慣。

從“圖文書”的風行我們可以看出這是社會閱讀的需要,從少量的書籍插圖到以圖代字的全繪本滿足著不同人群的要求。像朱德庸的都市漫畫系列《雙響炮》《澀女郎》《醋溜族》的風靡,幾米的繪本《地下鐵》《向左走,向右走》的走紅,之後又有《手繪土耳其旅行》《被愛路過》的熱賣,甚至如《美的歷程》和《資本論》這樣的專業著作也有了插圖本,這異常活躍的圖文本提醒我們已進入一個“讀圖時代”從“讀書”到“讀圖”,這是新閱讀時代的表徵。

文字在生活中日漸減少,相反圖像卻急劇地增多。圖像閱讀相對於文字閱讀來說是一種更為輕松的閱讀方式人們對閱讀的要求不僅要做到汲取知識,更要得到放鬆和快樂,“快樂閱讀”已成為現代人推薦的閱讀倫理。正是因為這種快捷直觀的特點,才使它成為受大眾歡的閱讀方式,是平民大眾對當代文化資源和閱讀資源的分享。

消費社會一切都提倡多元化,人們追求的感官愉悅、追求的信息便捷這些都是圖像文體的特徵所以“讀圖時代”的到來是大眾閱讀權利選擇的體現。

讀圖時代的書籍印刷
讀圖時代的書籍印刷

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