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BuKe factory >> Bookprinting >> 招貼印刷廣告設計要點

招貼印刷廣告設計要點

From:Buke printing factory of China | Author:China Bukeprinting factorybook0755 | Published time: 2020-09-01 | 424 Views | 🔊 Click to read aloud ❚❚ ▶ | Share:
招貼廣告畫面中的圖形、文字必須高度概括,準確且簡潔,色彩應強調激勵度,對比強烈,和諧統一,註重畫面的運用和信息簡化,從整體出發,將圖形、文字、色彩按主題的要求,構成完整而又明快的信息話題。招貼還具有印刷媒介共有的特徵,即靜態傳播、定向傳播。

招貼印刷廣告設計要點

招貼廣告畫面中的圖形、文字必須高度概括,準確且簡潔,色彩應強調激勵度,對比強烈,和諧統一,註重畫面的運用和信息簡化,從整體出發,將圖形、文字、色彩按主題的要求,構成完整而又明快的信息話題。招貼還具有印刷媒介共有的特徵,即靜態傳播、定向傳播。

招貼設計的四大要點是

(1)視覺流程要短,即作品簡潔明瞭,一目瞭然。


(2)圖形語言要獨創。廣告設計的獨創性是設計的難點,別出心裁、標新立異、異想天開是對設計師的重要要求。


(3)語言表達要準確。招貼中的文字圖形可以較準確地表達主題,但文字是純粹的語言,缺乏藝術說服力;而圖形語言才是招貼廣告作品的生命,它不能是晦澀的、模糊不清的。


(4)藝術表現力要強。圖形語言要調動對比、擬人、雙關、誇張和幽默等一切文學修辭手段,藝術地表達主題,使大眾產生聯想、回味,從而加深對表達信息的印象和記憶

招貼印刷廣告設計要點
招貼印刷廣告設計要點

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