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BuKe factory >> Bookprinting >> 招貼印刷設計的分類 ​

招貼印刷設計的分類 ​

From:Buke printing factory of China | Author:China Bukeprinting factorybook0755 | Published time: 2020-09-01 | 436 Views | 🔊 Click to read aloud ❚❚ ▶ | Share:
招貼印刷設計的分類
​

招貼印刷設計的分類

1)社會公共招貼,又稱”“非營利性”公益招貼。公益招貼是指不以創造經濟效益為目的,而以向公眾傳達某種社會文明或道德觀念,從而提高人們的文明程度,以獲取良好的社會效益為目的的招貼。


(2)商業招貼,又稱“營利性”招貼,是招貼設計的主要方向。商業招貼是指以贏利為目的,傳達商業信息,傳播企業文化,從而進行促銷或樹立品牌形象的招貼


(3)文化招貼。這種招貼常常用輕松愉悅的圖形,使大街上匆匆走過的人們駐足。文化招貼的設計通常花費很多時間和精力,從不同的形式方法入手,創造與人們視覺溝通的活動招貼,就這一點而言,文化招貼已成為一些最有才能的設計師所樂於設計的招貼。文化招貼與公益招貼、商業招貼的區別在於,它根植於現實,傳達出特定時空的具體信息,不同於公益招貼的社會責任感,也不同於商業招貼的商業目的與功利性。

招貼印刷設計的分類
招貼印刷設計的分類

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