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BuKePrinting >> Bookprinting >> 0755深圳廣告設計如何影響消費者註意

0755深圳廣告設計如何影響消費者註意

From:Buke printing factory of China | Author:China Bukeprinting factorybook0755 | Published time: 2020-09-01 | 451 Views | Share:
0755深圳廣告設計如何影響消費者註意

0755深圳廣告設計如何影響消費者註意

在廣告設計中除了廣告信息之外,還有其他多種因素影響著消費者對廣告的註意。例如選擇廣告的位置、增加廣告的重復率、積極迎合廣告對象的興趣、運用幽默增加廣告的趣味性、利用懸念吸引註意等,都是在廣告設計中比較常用的增加消費者對廣告註意的方法。這些影響廣告註意的因素中最為重要的莫過於運用幽默增加廣告的趣味性和利用懸念吸引受眾的註意。

廣告的趣味性直接可以增加消費者的註意,而幽默是增加趣味性一種十分有效的方法。幽默型的廣告是近期廣告設計常用的表現手法,包含漫畫卡通、擬人、誇張、變形、一語雙關等手法。幽默雖然可以提高廣告受眾對廣告的註意,但不是什麽廣告都可以運用幽默的表現手法的,一些嚴肅的、涉及人身安全的,或


關於疾病、死亡等有關的商品,不宜使用幽默的表現手法。利用懸念吸引受眾的註意是將廣告從被動接受轉換為主動思考的過程,消費者通過積極思考解開懸念,同時廣告最終達到宣傳的效果。這個思考過程使廣告受眾樂在其中,並可使廣告的作用時間在廣告受眾的頭腦中得以延長。

0755深圳廣告設計如何影響消費者註意
0755深圳廣告設計如何影響消費者註意

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