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BuKePrinting >> Bookprinting >> 企業畫冊印刷色彩的和諧設置

企業畫冊印刷色彩的和諧設置

From:Buke printing factory of China | Author:China Bukeprinting factorybook0755 | Published time: 2020-09-01 | 527 Views | Share:
除了色彩的對比,還要註意色彩的和諧。中國人普遍喜好“素雅”的顏色,但“素雅”並不是顏色單一,而應該是顏色和諧。在書籍裝幀設計時少用色彩種類或用色相、明度、純度都比較接近的色彩搭配,可以比較容易獲得簡潔、單純、淡雅的色彩效果,能夠使作品具有較高的品位,比較適合用於文學類書籍。

企業畫冊印刷色彩的和諧設置

除了色彩的對比,還要註意色彩的和諧。中國人普遍喜好“素雅”的顏色,但“素雅”並不是顏色單一,而應該是顏色和諧。在書籍裝幀設計時少用色彩種類或用色相、明度、純度都比較接近的色彩搭配,可以比較容易獲得簡潔、單純、淡雅的色彩效果,能夠使作品具有較高的品位,比較適合用於文學類書籍。

色相相對,明度、純度接近的強對比顏色,同時加白或同時加黑,將這種顏色用於封面設計可以產生一種穩重、深沉、淡雅或柔和的色彩效果,適合用於一些具有紀念性意義的書籍。互相對比而不協調的顏色,通過用黑、白、灰、金、銀這些被劃歸“無彩色系”色彩的加入,也都可以實現顏色的和諧。

在書籍種類極其繁多的圖書賣場,擁擠不堪的佈置,五顏六色的封面,不但不能使人們獲得寬松舒展的輕松感,反而會使讀者在心理上產生一種透不過氣來的壓抑感,以白色為主色調的書籍封面可以產生和諧輕松的感覺效果,與過多地使用各種色彩相比,反而更具和諧性,更能吸引讀者的註意國內的圖書,色彩上沒有主次關系


因此,我們說,和諧實際上也要有對比,只不過是較弱的對比。這樣封面上才能有突出點,有層次感。

企業畫冊印刷色彩的和諧設置
企業畫冊印刷色彩的和諧設置

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