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BuKePrinting >> knowledge >> 視錯覺與色彩設計在包裝廠家的應用

視錯覺與色彩設計在包裝廠家的應用

From:Buke printing factory of China | Author:China Bukeprinting factorybook0755 | Published time: 2020-08-30 | 833 Views | Share:
色彩是包裝設計中的重要元素,色彩在包裝設計中具有強烈的視覺感召力和表現力。人的視覺對於色彩的特殊敏感性,決定了色彩在包裝設計中的重要價值。色彩設計要充分發揮色彩的藝術魅力,設計師應該充分瞭解色彩的特性掌握人們欣賞色彩的心理規律,合理地使用色彩美化人們的生活。

視錯覺與色彩設計在包裝廠家的應用

色彩是包裝設計中的重要元素,色彩在包裝設計中具有強烈的視覺感召力和表現力。人的視覺對於色彩的特殊敏感性,決定了色彩在包裝設計中的重要價值。

色彩設計要充分發揮色彩的藝術魅力,設計師應該充分瞭解色彩的特性掌握人們欣賞色彩的心理規律,合理地使用色彩美化人們的生活。

設計師通過色彩表達設計意念,色彩視錯覺在包裝設計中有著不可替代的作用。充分發揮色彩視錯覺在包裝設計中的魅力,就需要掌握色彩視錯覺的基本規律。

在一定的條件下,人們對色彩產生一種和客觀事物不一致的直覺,這是一種有著固定傾向規律的直覺,巧妙利用這種現象,就可以給包裝作品帶來更多活力,激發消費者包裝產品的共鳴,激發消費者的購買欲望,達到很好的促銷目的。

視錯覺與色彩設計在包裝廠家的應用
視錯覺與色彩設計在包裝廠家的應用

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