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BuKePrinting >> knowledge >> 印刷廠家對色彩的軟硬感的理解

印刷廠家對色彩的軟硬感的理解

From:Buke printing factory of China | Author:China Bukeprinting factorybook0755 | Published time: 2020-08-29 | 674 Views | Share:
色彩的軟硬感同明度、純度有直接關系,色相幾乎不影響軟硬感。一般明度高的色彩有軟感,明度低的色彩有硬感;高純度與低純度的色彩感覺硬,而中等純度的色彩感覺軟

印刷廠家對色彩的軟硬感的理解

色彩的軟硬感同明度、純度有直接關系,色相幾乎不影響軟硬感。一般明度高的色彩有軟感,明度低的色彩有硬感;高純度與低純度的色彩感覺硬,而中等純度的色彩感覺軟


雙色配置時,兩色的明度或純度對比不明顯時,則感到柔軟,兩色明度或純度對比強烈時,則感到堅硬。


在廣告色彩設計中,可利用色彩軟硬感為人們創造宜人舒適的色調。由於廣告一般都與人貼近,若廣告採用軟感色,能給人以明快、柔和、親切的感覺另一些廣告如刀具廣告、工具廣告等,若採用硬感色,能加強它們堅硬的個性。除了上述各種色彩感覺之外,色彩還能夠產生諸如,明快與憂鬱、進退和脹縮、華麗和質樸等感覺,在具體設計中要根據設計目的加以靈活運用。

印刷廠家對色彩的軟硬感的理解
印刷廠家對色彩的軟硬感的理解

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