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BuKePrinting >> knowledge >> 深圳印刷工廠對色彩輕重感的理解

深圳印刷工廠對色彩輕重感的理解

From:Buke printing factory of China | Author:China Bukeprinting factorybook0755 | Published time: 2020-08-29 | 587 Views | Share:
物體由於其錶面色彩的不同,看上去會使人感到輕重有別。在生活中,空氣棉花、雪花、紗巾等的色彩感覺輕;鋼鐵、岩石、泥土等的色彩感覺重。因此感覺輕的色彩有白色、淺藍、淺黃、淡綠等,其中以白色為最輕;感覺重的色彩有黑色、棕色、深紅、土黃等,其中以黑色為最重。

深圳印刷工廠對色彩輕重感的理解

物體由於其錶面色彩的不同,看上去會使人感到輕重有別。在生活中,空氣棉花、雪花、紗巾等的色彩感覺輕;鋼鐵、岩石、泥土等的色彩感覺重。因此感覺輕的色彩有白色、淺藍、淺黃、淡綠等,其中以白色為最輕;感覺重的色彩有黑色、棕色、深紅、土黃等,其中以黑色為最重。


一般來說,色彩的輕重以明度影響最大。明度高的淺色和冷色,感覺輕明度低的深暗色和暖色,感覺重。同時與其純度也存在一定關系:純度高的暖色系為重感色,純度低的冷色系為輕感色


在廣告色彩設計中,一般情況下,廣告上部宜用輕感色,而下部宜施重感色以使廣告顯得穩定。若廣告的下部施以輕感色的色彩,使廣告視覺重心上升,可取得輕巧感。當廣告取得良好的穩定感,上部可採用輕感色,下部可採用重感色,這樣,廣告顯得既穩定又生動。

深圳印刷工廠對色彩輕重感的理解
深圳印刷工廠對色彩輕重感的理解

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