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正負形與矛盾空間在廣告印刷設計中的應用

From:Buke printing factory of China | Author:China Bukeprinting factorybook0755 | Published time: 2020-08-22 | 594 Views | 🔊 Click to read aloud ❚❚ | Share:
正負形是指圖形部分與襯托部分處於一個平面空間,共同擁有一個輪廓,形成一個統一完整的畫面。正負形又稱為“圖底轉換”。

正負形與矛盾空間在廣告印刷設計中的應用

正負形是指圖形部分與襯托部分處於一個平面空間,共同擁有一個輪廓,形成一個統一完整的畫面。正負形又稱為“圖底轉換”。

在圖形創意中
,正負形具有簡約、趣味的特徵。設計師有意識地把圖形中圖案與底圖的位置、色彩、大小相互轉換成圖形,而增加視覺傳達的內容與註目性。這種手法形成了既矛盾又統一的圖形,對於趣味性廣告宣傳十分有效

矛盾是在空間透視上相互矛盾的組合
,產生跨時空的效,是與人的直覺與日常經驗相矛盾的結果(3-22)。因為這種在現實生活中不存在的荒誕圖形才會引起受眾的興趣,從而大大提高了廣告設計的視覺傳達效果。

正負形與矛盾空間在廣告印刷設計中的應用
正負形與矛盾空間在廣告印刷設計中的應用

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