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BuKe factory >> 廣告印刷設計中聯想與變形的關系 ​

廣告印刷設計中聯想與變形的關系 ​

From:Buke printing factory of China | Author:China Bukeprinting factorybook0755 | Published time: 2020-08-22 | 581 Views | 🔊 Click to read aloud ❚❚ ▶ | Share:
在圖形設計中,我們經常受到圖形本身的限制,把思維定格在圖形的本身。要盧破這種局限,需要進行有意義的空間聯想,以此來吸引人們的註意力。

廣告印刷設計中聯想與變形的關系

在圖形設計中,我們經常受到圖形本身的限制,把思維定格在圖形的本身。要盧破這種局限,需要進行有意義的空間聯想,以此來吸引人們的註意力。

廣告印刷設計中聯想與變形的關系
廣告印刷設計中聯想與變形的關系

圖形的變形主要有一形多意、圖形變異和誇張變形等手法。


(1)一形多意。
即以一個完整、獨立的形闡述多方面的含。形的共生、形的漸變組合和交互,給人無限的想象空間。


(2)圖形變異。
它是指圖形效果中的局部圖形突變,這樣的突變可以引起人們的重視,造成圖形含義的延伸。


(3)誇張變形。
它是指擴大事物的本質特徵,以增強圖形視覺語言的效果,使圖形給觀眾留下深刻的印象。

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