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BuKePrinting >> Questions >> 書籍開本要註意什麽

書籍開本要註意什麽

From:Buke printing factory of China | Author:China Bukeprinting factorybook0755 | Published time: 2020-08-11 | 620 Views | Share:
​確定開本大小必須從實際出發,考慮以下幾點

書籍開本要註意什麽

確定開本大小必須從實際出發,考慮以下幾點

1.書籍的內容和性質

比如,32開本常用於小說、散文類書,畫冊或圖片較多的書籍開本一般較大,用16開或更大一些的開本,這樣有利於閱讀欣賞

2.目標讀者群的定位

如:兒童讀物以圖片為主,文字較大,常用24開本或16開本;中學生、大學生、年輕人學習工作緊張,喜歡利用間隙時間隨時閱讀,64開本大小、內容豐富的書籍容易在他們之中流行,內容有文學作品、漫畫、生活時尚、學習參考等,因便於攜帶,稱為“口袋本”。

書籍開本要註意什麽

3.閱讀方式

閱讀方式不同,對開本的要求也不同,如:小說、劇本、散文、詩歌等文學作品和常用參考書,般可以拿在手上閱讀,書籍開本不宜過大,書不能太重,32開本是較佳的選擇。詞典、辭海、百科全書等書籍,內容量大,篇幅多,往往分成兩欄或三欄,需要開本較大,一般放在桌上閱讀。

4.書籍的成本及價格定位

書籍也是商品,是商品就得考慮成本和價格。同樣的內容,不同的開本大小,不同的價格,讀者會根據所需及書價選擇最適合自己的。因此,不能盲目追求大開本氣派,而不顧書籍的成本和價格。

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